Football is very big in the United States and proof of this is how Superbowl has beaten the Olympics as the most awaited sports event on this side of the globe. That claim may be up for debate but a lot of things will support this declaration. The National Football League (NFL) players and their teams are proper nouns that are recognizable even by kids and some of its players have gone into movies and television by appearing in cameo roles. It is not uncommon for kids to answer ?I want to be an NFL player? when asked what they want to be when they grow up and adults are not shy in admitting they dreamt of becoming NFL stars too. NFL has become a brand in itself with a logo that is familiar to millions of people all over the world even the non sports fans. The Superbowl is also dubbed as the Oscar?s of the advertising world and because of this it has attracted big brands into investing millions if not billions of dollars for a 30 second exposure during the Superbowl. Advertising agencies agree that Superbowl is the one place you would want to launch your new advertisement or campaign because of the number of people watching and because the very next day the media will be making their reviews of what they saw. One of the brands and the advertising agencies that have been quite a permanent fixture in the Superbowl is BBDO with their advertisements for Pepsi. They admit that it takes months and quite a number of teams and presentations before they are able to choose that one great advertisement. Some of the more popular commercials that became Superbowl hits are the ones featuring big stars like Britney Spears and Michael Jackson. Even the halftime show of Superbowl is one to watch out for. In this area, it is the entertainment industry?s turn to do their raves and rants the next day. Remember the Janet Jackson eye pooping fiasco? Well, only in Superbowl! Big stars like Justin Timberlake and bands like U2 and the Rolling Stones are just three of the performers that have been featured in Superbowl halftime. So when it?s NFL Superbowl fever you gotta be part of it even just by buying NFL merchandise. Wearing an NFL shirt or cap will immediately make you feel like you are part of the fanfare even without picking a team to root for.