Do you know television took 30 years to reach a mass audience while broadband has taken just three years? According to estimates, by 2010 most people will be watching TV via high-speed internet. Understandably, internet advertising is becoming a preferred marketing tool for companies which have an online presence. Today almost every company worth its salt needs to have a web presence, and if your website doesn?t stand out in a crowded market, you won?t sell! As more and more companies jump on to the online marketing bandwagon, this rapidly growing trend has spun two online revolutions: ? Online marketing, especially search engine optimisation and pay-per-click campaigns, is giving traditional offline advertising a run for its money. What you need to keep in mind is: If you don?t play your online marketing cards right, you stand to lose out on a huge global market that is within your reach. ? A growing number of internet marketing companies are beginning to compete for a share of the huge and rapidly growing online marketing industry. What you need to keep in mind is: How you succeed in your internet marketing campaign is going to depend to a large extent on how you choose your online marketing company.